Digital Content Officer

The Digital Content Officer is responsible for planning, creating, distributing, and managing digital content across multiple platforms to drive brand awareness, audience engagement, SEO performance, and lead generation. This role oversees the content strategy lifecyclefrom ideation to execution and performance analysisensuring all digital content aligns with the companys voice, brand identity, and strategic goals.

Role & responsibilities

1. Content Strategy Development

Design and maintain a content strategy aligned with company objectives and audience needs.

2. Content Planning & Production

Plan and manage a content calendar; oversee production of written, visual, and video content.

3.SEO and Website Content Optimisation

Optimize web pages, blog posts, and multimedia for SEO and UX.

4.Team & Collaboration

Manage content contributors (internal/external), coordinate with design, product, and marketing teams.

5.Social Media & Email Content

Develop compelling copy and visuals for social/email campaigns that support engagement and conversion.

6.Brand Voice & Governance

Ensure content consistency with tone of voice, style, and branding guidelines.

Preferred candidate profile

• Minimum 5 years of proven experience in digital content creation and strategy.
• Demonstrated experience with SEO, Google Analytics, CMS (e.g., WordPress), and content planning tools (e.g., Trello, Asana).
• Experience managing content calendars and coordinating with cross-functional teams.
• Experience with paid and organic content distribution on social media is a plus.