Digital Content Management Sr Analyst

Skill required: Marketing Operations - Social Media Strategies
Designation: Digital Content Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song?? all powered by the world??s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?
The Social Media Coordinator is responsible for managing the day-to-day operations of social media channels, ensuring timely content scheduling, audience engagement, and performance tracking. This role supports brand visibility, fosters community interactions, and maintains consistency across platforms. The ideal candidate will have strong organizational skills, attention to detail, and a passion for digital communication.In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.
What are we looking for?
Technical Skills:?¢Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).?¢Basic knowledge of social media analytics and reporting tools.?¢Familiarity with content creation tools (e.g., Canva, Adobe Spark, CapCut) is a plus.Core Competencies:?¢Detail-Oriented:Strong focus on accuracy and consistency in content scheduling and engagement.?¢Organizational Skills:Ability to manage multiple platforms, schedules, and priorities effectively.?¢Communication:Excellent written and verbal skills for engaging with audiences and internal teams.?¢Creativity:Ability to contribute fresh ideas and innovative approaches to social content.?¢Collaboration:Strong teamwork skills to coordinate with marketing, design, and customer service teams.Experience:?¢2-4 years of experience in social media coordination, content management, or digital marketing roles.?¢Experience with social media scheduling, monitoring, and analytics tools.?¢Background in managing community engagement and brand interactions on digital platforms.Education:?¢Bachelor??s degree in Marketing, Communications, Digital Media, or a related field (preferred).?¢Certifications in social media management or digital marketing are a plus.

Roles and Responsibilities: ?¢1. Social Media Content Management:?¢Schedule, publish, and update content across various social media platforms.?¢Collaborate with content creators and marketing teams to ensure brand consistency and messaging alignment.?¢Maintain an organized content calendar to optimize posting schedules and engagement.2. Community Engagement & Interaction:?¢Monitor social media channels for comments, messages, and mentions, ensuring timely responses.?¢Engage with audiences to foster meaningful conversations and brand advocacy.?¢Escalate customer inquiries, feedback, or issues to relevant internal teams when necessary.3. Analytics & Performance Reporting:?¢Track and analyze social media performance metrics to assess content effectiveness.?¢Provide regular reports with insights and recommendations to improve engagement and reach.?¢Use data-driven strategies to optimize content performance and audience growth.4. Compliance & Quality Assurance:?¢Ensure all social media activities align with brand guidelines and industry regulations.?¢Maintain high standards of accuracy, consistency, and professionalism in published content.?¢Monitor trends and potential risks to ensure brand reputation is upheld.5. Trend Monitoring & Innovation:?¢Stay informed about the latest social media trends, tools, and best practices.?¢Identify new opportunities to enhance the brand??s social media presence.?¢Experiment with emerging content formats and platform features to drive engagement.
QualificationAny Graduation