Digital Business Strategy & Growth

Role & responsibilities

• Define and execute the roadmap for Mutual Funds
• Identify gaps in current offerings and design new features to drive customer engagement and adoption.
• Benchmark industry practices and ensure competitive positioning through continuous innovation. Growth Ownership
• Drive initiatives to increase AUM, SIP, retention and cross- sell and increase digital adoption for inactive client base and for new onboarded in Mutual Funds and NFOs.
• Embed nudges, journeys, and educational modules within digital platforms (app/web) to increase awareness and participation.
• Partner with the Marketing team to design and execute targeted campaigns that boost acquisition and retention. Fair understanding of the working of the digital marketing platform to be able to create journeys, campaigns and derive insights.
• Analyze drop-off journeys and implement solutions to improve conversion rates.
• Collaborate with Product, Technology and Design teams to enhance platform UX/Ul for Cash Market products. Analytics & Insights
• Track and monitor key business KPls, including AUM, SIP, Active/Inactive, Redemption, NFO, active delivery clients, Stock SIP AUM growth, and product-level client adoption.
• Conduct deep dives into client behavior to identify opportunities for upsell, cross-sell, and engagement improvement.
• Perform regular competitor benchmarking and market analysis to identify trends and maintain a strong competitive edge.

Preferred candidate profile

• Strong understanding of Mutual funds industry, Equity Markets & Retail Broking Business with hands-on experience in Mutual funds, Cash Product, SIP
• Skilled in customer journey design, digital product management, and enhancing user experiences.
• Strong analytical ability to interpret data, derive insights, and translate them into actionable strategies.
• Effective stakeholder management and cross-functional collaboration with a track record of driving revenue-focused initiatives.