Digital Analyst - EU & APAC Regions

Responsibilities:

Digital Journey Funnel Analysis:

Analyze user behavior across digital touchpoints (TOFU, MOFU, BOFU) to understand how prospects and customers engage with content and campaigns. Identify gaps, drop-offs, and successful paths that drive MQLs, SQLs, and revenue, particularly across the EU and APAC regions.

Data-Driven Insights:

Move beyond reporting to deliver actionable insights that influence content strategy, channel mix, and campaign investment. Help stakeholders understand what s working and what s not through a revenue-first lens, not just engagement metrics.

Cross-Functional Collaboration:

Partner with marketing, product, sales, and analytics teams to connect digital campaign performance with offline outcomes (e.g., demos, quotes). Translate data into strategies that align with regional goals and business objectives.

User Journey Mapping:

Map multi-touch user journeys across ads, site content, and CRM systems to uncover friction points, missed retargeting opportunities, and optimization areas for both marketing and product experiences.

A/B Testing Experimentation:

Recommend and support A/B tests for landing pages, CTAs, and user flows based on observed behavior. Collaborate closely with Marketing, Engineering, and Customer Success to drive continuous optimization across regions.

Regional Competitive Lens:

Apply a nuanced understanding of European and APAC markets including search behavior, digital maturity, and sales engagement patterns. Stay aware of how top-performing peers in the region are measuring and optimizing their digital efforts.

Reporting Tool Mastery:

Build and maintain dashboards in tools like Adobe Analytics, FullStory, Power BI, and Google Analytics to track KPIs. Ensure accurate data collection and actionable interpretation to inform digital marketing and product strategies.

Product Analytics Attribution:

Support product teams by analyzing behavioral data to drive feature usage, engagement, and activation. Help attribute product outcomes and conversions back to marketing efforts across the full funnel.

Qualifications:

• Strong analytical skills with the ability to interpret complex datasets and translate findings into meaningful business recommendations.
• Proven experience in digital analytics, funnel reporting, and multi-touch attribution across diverse global regions, with a strong emphasis on Europe.
• Proficient in tools such as

  Adobe Analytics, FullStory, Google Analytics, Google Search Console, Power BI, Pendo, Deal front and Qualtrics

  . Experience with A/B testing and optimization tools is a plus.
• Strong communication skills able to present clear, concise, and compelling insights to stakeholders across all levels.
• Experience working with marketing and product teams to align insights with go-to-market strategies and product development priorities.

• Familiarity with SQL and data visualization platforms

  , with an ability to build dashboards and run ad hoc queries across marketing and product datasets.

• Experience in SaaS environments

  with a strong understanding of product usage metrics, customer journeys, and user engagement strategies.