Digital Advertising Consultant

Role Overview:

Digital Advertising Specialist

Key Responsibilities:

• Campaign Management

  : Oversee the execution and optimization of display and programmatic campaigns across DSPs, Google Ads, and social media platforms.

• Campaign Quality Assurance

  : Ensure campaigns meet high-quality standards through constant monitoring and quality checks, proactively resolving any issues.

• Ad Operations

  : Implement and manage programmatic buys, ensuring effective integration with rich media vendors, RTB (Real-Time Bidding), and other ad networks.

• Reporting & Analysis

  : Use advanced Excel (VLOOKUP, SUMIF, IFERROR, Pivot Tables) to track, analyze, and report on campaign performance. Provide actionable insights for optimization.

• Google Ads Optimization

  : Utilize Google Ads Editor for campaign setup, optimization, and performance analysis.

• Collaboration

  : Work with internal teams, clients, and third-party vendors to ensure seamless campaign execution and performance improvement.

• Continuous Learning

  : Stay up-to-date with the latest trends in digital advertising, programmatic media buying, and display networks.

Key Skills & Requirements

• Experience

  : Minimum 4+ years of experience in Digital Advertising, Ad Operations, or Programmatic Media Buying.

• Technical Skills

  :
• Strong understanding of DSPs (Demand-Side Platforms) and the Display Advertising Ecosystem.
  
• Hands-on experience with

  Google Ads

  ,

  Google Ads Editor

  , and

  Social Marketing

  platforms.
• Proficiency in

  Microsoft Excel

  (Pivot Tables, VLOOKUP, SUMIF, IFERROR, etc.).
• Knowledge of

  RTB

  and

  Programmatic Media Buying

  .

• Ad Ops Experience

  : At least 2+ years of Ad Operations experience.

• Problem Solving

  : Excellent troubleshooting and campaign optimization skills.

• Communication

  : Strong verbal and written communication skills to coordinate with various teams and clients.

• Detail-Oriented

  : Strong focus on quality assurance and attention to detail in campaign management.

Preferred Skills

• Experience with

  Rich Media Vendors

  and

  Ad Networks

  .
• Familiarity with other advertising platforms like

  Facebook Ads

  ,

  LinkedIn Ads

  , etc.
• Exposure to

  Data Analytics

  tools and advanced Excel features.