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Job Description: You will be responsible for leading the P&L for RU categories with a focus on bottom line enhancement strategies, cost optimization, and achieving revenue targets. Your key responsibilities will include: - Devising innovative user growth strategies aligned with the category's vision and business goals to increase its presence both on and off the app. - Collaborating with management to share ideas for improving funnel conversion, providing feedback, and presenting results. - Identifying demand levers by deeply understanding Rent transacting consumer behavior and developing offerings accordingly. - Defining user acquisition and retention strategies. - Monitoring market trends, researching consumer markets, and analyzing competitors' activities. - Demonstrating expertise in marketing and consumer behavior, deploying successful marketing campaigns, and taking charge of their implementation, tracking, and analytics. - Creating and implementing a robust performance marketing strategy and execution plan to enhance awareness and drive conversions. - Measuring and reporting the performance of all marketing campaigns, evaluating ROI and KPIs to track effectiveness over time. Your competencies will include: - P&L Ownership - Category Management - Offline, CLM Marketing & Performance Marketing - GTM Strategy - Product Strategy - Advanced MS-Office, MS-Excel skills The ideal candidate must have: - Experience in building categories from the nascent stage is a plus. - Strong stakeholder management skills. - MBA from a Tier 1 Business school preferred. - High degree of ownership in driving tasks to completion. - Data-driven with strong problem-solving and analytical abilities. - Ability to multitask and address diverse requirements. - Excellent communication skills and adept at handling complex negotiations. About Us: The company offers a collaborative, output-driven environment that fosters cohesiveness across businesses through technology. You will have the opportunity to increase the average revenue per user by exploring cross-sell opportunities and receive 360 feedback from peer teams on your support for their goals. Respect is earned through your dedication and commitment to your peers and manager. If you are the right fit, the company believes in creating wealth for you. With over 500 million registered users and 25 million merchants, the company aims to democratize credit for deserving consumers and merchants. Join the team to be part of India's largest digital lending story. Job Description: You will be responsible for leading the P&L for RU categories with a focus on bottom line enhancement strategies, cost optimization, and achieving revenue targets. Your key responsibilities will include: - Devising innovative user growth strategies aligned with the category's vision and business goals to increase its presence both on and off the app. - Collaborating with management to share ideas for improving funnel conversion, providing feedback, and presenting results. - Identifying demand levers by deeply understanding Rent transacting consumer behavior and developing offerings accordingly. - Defining user acquisition and retention strategies. - Monitoring market trends, researching consumer markets, and analyzing competitors' activities. - Demonstrating expertise in marketing and consumer behavior, deploying successful marketing campaigns, and taking charge of their implementation, tracking, and analytics. - Creating and implementing a robust performance marketing strategy and execution plan to enhance awareness and drive conversions. - Measuring and reporting the performance of all marketing campaigns, evaluating ROI and KPIs to track effectiveness over time. Your competencies will include: - P&L Ownership - Category Management - Offline, CLM Marketing & Performance Marketing - GTM Strategy - Product Strategy - Advanced MS-Office, MS-Excel skills The ideal candidate must have: - Experience in building categories from the nascent stage is a plus. - Strong stakeholder management skills. - MBA from a Tier 1 Business school preferred. - High degree of ownership in driving tasks to completion. - Data-driven with strong problem-solving and analytical abilities. - Ability to multitask and address diverse requirements. - Excellent communication skills and adept at handling complex negotiations. About Us: The company offers a collaborative, output-driven environment that fosters cohesiveness across businesses through technology. You will have the opportunity to increase the average revenue per user by exploring cross-sell opportunities and receive 360 feedback from peer teams on your support for their goals. Respect is earned through your dedication and commitment to your peers and manager. If you are the right fit, the company believes in creating wealth for you. With over 500 million registered users and 25 million merchants, the company aims to democratize credit for deserving consumers and merchants.
