DGM/ GM- Bill Payments

About the Role: You will lead the P&L responsibility for RU categories with a focus on implementing strategies to enhance the bottom line, optimize costs, and achieve revenue targets. Your main responsibilities will include devising innovative user growth strategies aligned with the category's vision and business goals to enhance the category's presence both on and off the app. You will collaborate closely with the management team to share ideas for improving funnel conversion, provide feedback, and present results. Additionally, you will identify demand levers by gaining a deep understanding of rent transacting consumer behavior and developing offerings accordingly. Your role will also involve defining user acquisition and retention strategies, monitoring market trends, researching consumer markets and competitors" activities, and implementing successful marketing campaigns. You will be responsible for creating and executing a robust performance marketing strategy to build awareness and drive conversions. Monitoring and reporting campaign performance, assessing ROI and KPIs, and tracking efficacy over time will also be part of your responsibilities. Competencies: - P&L Ownership - Category Management - Offline, CLM Marketing & Performance Marketing - GTM Strategy - Product Strategy - Advanced MS-Office, MS-Excel skills The Ideal Candidate Must Have: - Experience in building a category from the nascent stage is a plus - Strong stakeholder management skills - MBA from a Tier 1 Business school preferred - High level of ownership in driving projects to completion - Data-driven with excellent problem-solving and analytical abilities - Ability to multitask and fulfill diverse requirements - Excellent communication skills and adept at handling complex negotiations Why join us: Join a collaborative output-driven program that fosters cohesiveness across businesses through technology. Enhance average revenue per user by identifying cross-sell opportunities and receive 360 feedback from your peer teams on your support of their goals. Earn respect through your contributions and be part of a wealth-building opportunity with over 500 million registered users and 25 million merchants. Join a unique position to democratize credit for deserving consumers and merchants, contributing to India's largest digital lending story. It's your opportunity to be a part of the story!,