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Deputy Unit Manager - Digital Platforms

Deputy Unit Manager - Digital Platforms

Bajaj Finance

2 - 3 years

13 - 17 Lacs

pune

Posted:-1 days ago| Platform:

Apply

Skills Required

front end sales compliance documentation loan sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Deputy Unit Manager - Digital Platforms
Job Purpose
Capability development for Bajaj Finserv digital assets (App and web). Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on the platform will lead to increased adoption of App and Web and contribute to business, engagement, increased traffic, and conversions. Duties and Responsibilities

Ensure customer facing capabilities are envisaged, delivered, and functioning with attention to detail:

Understanding business/service requirements

Ensuring requirements are delivered in a customer-intuitive manner

Ensuring the right communication reaches the customer to drive engagement and meet business/service needs

Management of any asset in the digital platform:

Ensuring assets are operational at all times

Researching and benchmarking similar capabilities in the market for continuous improvement

Personalization of properties on the Digital Platform to drive business priorities

Working with IT and Data Science Teams to provide specific views on prioritized business modules, including segmentation of customers and creating front-end capabilities for display on Platforms

Tracking key metrics:

Click to next view success percentage

App launches, Driving DAU (Daily Active Users), MAU (Monthly Active Users)

Service utilization via digital assets

Driving feature adoption to increase customer retention on Bajaj Finserv Digital Assets

Monitoring targets achieved (planned vs. actual business or service numbers)

Analyzing and evaluating customer engagement activities:

Measuring last activity with latest engagement activity to assess effectiveness

Benchmarking engagement activities with industry standards

Analyzing engagement activities to determine which engagement products should be included in the application

Identifying and timely fixing of issues based on customer behavior in production:

Ensuring TAT (Turnaround Time) is within limits while resolving issues

Involving responsible stakeholders for issue debugging and resolution

Maintaining timely communication to ensure customer engagement without disruption

MIS and Power BI dashboards:

Tracking traffic, leads, and conversions via Power BI dashboards

Publishing updates on customer activity on assets

Engaging with data/business teams to understand customer trends and engagement growth

Maintaining a record of daily activities related to releases, services, issues, and engagement

Key Decisions / Dimensions

BRD scenarios writing and test case creation (using Gen AI)

Solutioning based on linked backend systems

Working with Platform Content Management System tools for delivering front-end assets

Developing new ideas and ensuring compliance to increase App engagement and adoption

Major Challenges

Prioritizing multiple requirements from business, performance marketing, and regulatory sources

Managing multiple stakeholders simultaneously

Ensuring sustained customer engagement on the asset

Required Qualifications and Experience

Qualifications: Post-Graduation (MBA)

Work Experience: 2-3 years in App/web development domain

Skills Keywords:

Project management

CleverTap

Medallia

Pimcore

Google Analytics

Azure

MS Excel

MS PowerPoint

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Deputy Unit Manager - Digital Platforms