Overview
Brand Ladder / Price Pack Architecture (PPA) Playbook - Team Lead is a pivotal role within our organization, responsible for spearheading the development and execution of brand ladder and price pack architecture strategies. This role involves tasks related to structuring and optimizing our product and pricing portfolios, ultimately driving growth and market share.
The key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Team Lead include:
- Developing and leading the strategic planning process for brand ladders and price pack architectures, aligning them with our business objectives and market dynamics
- Conducting in-depth market analysis to identify opportunities for brand positioning and price packaging that resonate with consumers and outpace competitors
- Collaborating with product teams to optimize our product offerings in line with brand hierarchy and pricing structures, ensuring a cohesive and customer-centric product range
- Creating / implementing pricing strategies that maximize revenue / profitability while maintaining competitiveness and value perception
- Managing and guiding a team of analysts and associates, ensuring their work supports the overall brand ladder and PPA goals
- Monitoring the performance of brand ladder and price pack architecture initiatives and making data-driven adjustments to improve market positioning and profitability
- Collaborating with cross-functional teams, including marketing, sales, and finance, to ensure brand and pricing strategies align with overall business objectives
- Communicating strategies, performance, and insights to senior management and key stakeholders to gain buy-in and support for brand and pricing initiatives
The Strategic Playbook - Team Lead leverages their strategic thinking, analytical prowess, and leadership skills to shape and execute pricing and branding strategies that drive the organization's growth, market presence, and profitability
He/she should be able to lead cross functional projects within ICC.
Responsibilities
Functional Responsibilities
- Lead the development and execution of brand ladder and price pack architecture, Mix and Promo strategy playbooks, ensuring they align with the organization's overall business goals and market dynamics
- Conduct in-depth market analysis to identify trends, opportunities, and consumer behavior patterns related to brand positioning and price packaging
- Collaborate with In-market Marketing/Insights teams to optimize the product portfolio in line with brand hierarchy and pricing structures, ensuring a cohesive and customer-centric range
- Manage end to end operations, team management to ensure quality and timelines of project
- Develop and implement pricing strategies that maximize revenue and profitability while maintaining competitiveness and value perception
- Manage and guide a team of associates, providing direction and support in executing RGM Strategy
- Continuously monitor the performance of brand ladder and price pack architecture initiatives and make data-driven adjustments to improve market positioning and profitability
- Collaborate with cross-functional teams, including marketing, sales, and finance, to ensure brand and pricing strategies align with overall business objectives
- Effectively communicate strategies, performance, and insights to senior management and key stakeholders to gain buy-in and support for brand and pricing initiatives
- Leverage data and analytics to make informed decisions regarding brand and pricing strategies, ensuring that they are backed by relevant insights
- Manage and prioritize multiple projects related to brand ladder and PPA, ensuring timely execution and alignment with organizational goals
- Contribute to the growth and expertise development of team members by assisting in the development of ongoing training and capability plans
- Ensure the accurate and timely submission of reports and data related to brand ladder and price pack architecture initiatives, in line with agreed service level agreements (SLAs)
Qualifications
- Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales
- Proven track record of senior stakeholder engagement
- Ability to manage Large teams and have the right expectation setting, developmental conversations
- Excellent analytical skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making
- Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting
- Understanding of statistical modeling, including regression analysis and elasticity computations, to carry out simulations and build/automate models that support pricing and promotions decisions
- Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork
- Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner
