Data Scientist - Multi-Touch Attribution (MTA)

Data Scientist - Multi-Touch Attribution (MTA)Job Title: Data Scientist - Multi-Touch Attribution (MTA)
Location: Bangalore (3 days work from office)Experience: 3+ yearsAbout the RoleWe are looking for a skilled Data Scientist to lead our Multi-Touch Attribution (MTA) modelling efforts. This role will be instrumental in accurately measuring the impact of each marketing channel and touchpoint on user conversions and business outcomes.You will work closely with marketing, growth, and data engineering teams to develop attribution frameworks, enable budget optimisation, and enhance ROI measurement.Key ResponsibilitiesDevelop and implement algorithmic attribution models to quantify the impact of various marketing touchpoints.Apply statistical, probabilistic, and machine learning methods to build MTA models that incorporate online and offline signals.Work with large-scale marketing datasets including impressions, clicks, conversions, and engagement metrics.Partner with marketing teams to improve channel efficiency and campaign planning based on attribution insights.Conduct model validations using holdout experiments and out-of-sample testing to ensure reliability.Automate model scoring and reporting pipelines to provide real-time attribution visibility.Create intuitive dashboards and documentation to communicate findings and influence strategic decisions.Qualifications:3+ years of experience in data science, marketing analytics, or attribution modelling.Strong hands-on experience with Python, SQL, and relevant data science libraries.In-depth knowledge of MTA techniques such as logistic regression, Shapley values, Markov chains, or time decay.Solid understanding of digital marketing channels and customer journey analytics.Experience with model validation, experimentation design, and lift analysis.Strong problem-solving and communication skills with a product mindset.