Data Associate (Freshers Hiring - Recent Graduates)

Data Associate

Shift: Rotational Shift

Only Male candidates Preferred

Key Responsibilities:

• Content Classification: Utilize the clients proprietary platforms to meticulously review and categorize advertising content across a spectrum of media (digital, mobile, TV, radio, print), ensuring precise assignment of product, advertiser, brand, and campaign details.
• Catalog Management: Establish and maintain comprehensive product records within the client Product Catalog, adhering strictly to established governance standards, documentation, and reference guidelines.
• Creative Attribution: Enrich advertising data by attributing key creative elements including audio cues, textual content, visual components, promotional offers, pricing structures, seasonal themes, and target demographics using our specialized platforms.
• Process Improvement: Actively contribute to continuous operational improvement by identifying inefficiencies, proposing innovative solutions, streamlining workflows, and elevating overall speed, accuracy, and data quality.
• Data Integrity: Proactively identify and report gaps in media details, taking decisive action to ensure data completeness and integrity.
• Collaborative Communication: Foster clear and effective communication with team members, leadership, and cross-functional operational teams.

Required Skills:

• Exceptional Attention to Detail: You must be able to spot subtle product

differences and inconsistencies.

• Strong Analytical and Research Skills: The ability to quickly understand an

advertisement and efficiently search a large database/taxonomy to find specificinformation is essential.

• Logical Thinker: You need to be able to navigate a structured taxonomy and

make accurate judgments based on product attributes.

• Digital Literacy: You should be comfortable navigating various social media

platforms and websites.

• Self-Motivated: You need to be able to work independently and manage your

time effectively to meet quality and productivity targets.

• Excellent Communication: Clear and concise communication skills are necessary for providing feedback.

Qualifications & Requirements:

• Bachelor's degree or equivalent practical experience in any discipline (technical background not required).
• Ideal for recent graduates or individuals with early-career experience in data processing, operations, media, product cataloguing, or a related field.
• Exceptional organizational skills, a collaborative team player, and a proven ability to meet tight deadlines.
• Demonstrated high degree of accuracy, proactive approach, and meticulous attention to detail.
• Strong analytical aptitude and a natural inclination for data-driven processes and operational workflows.
• Outstanding written and verbal communication skills in English.
• Proficiency in basic MS Office applications.
• Flexibility to adapt to rotational working days (including holidays) and varying working hours, dictated by the dynamic nature of media content.

Measures of Success:

• Data Accuracy: Consistently achieve and maintain a classification, attribution, and catalog update accuracy rate of 98% or higher.
• Processing Efficiency: Meet or exceed defined team productivity benchmarks for daily ad processing volume (classification and attribution mix).
• Data Completeness: Ensure over 95% of processed ads include all mandatory product, creative, and metadata details.
• Quality Assurance: Maintain a rework/error rate below 2% of processed volume through meticulous attention to detail and strict adherence to standards.
• Continuous Improvement: Proactively contribute to impactful process or tool enhancements annually, driving improvements in speed, quality, or automation adoption.