Posted:1 week ago|
Platform:
Hybrid
Full Time
You will be part of the global Marketing & Creative Services team and will be responsible for working with marketing teams (onshore & offshore) to Build enterprise data and analytics solutions generating meaningful KPI dashboards for Capgemini Group Drive BI and Data Analytics solutions for measuring strategies aligned to marketing and business objectives. Understand the overall digital landscape of the organization as well as that of key competitors. Key Responsibilities Participate in marketing/campaign briefing, solution architecture building and design activities. Manage the implementation of tracking tags using Google Tag Manager to measure web & marketing campaign performance Develop integrated corporate visualization solutions derived from multiple data sources using state-of-the-art tools to enable insight and decision-making at various levels Develop data models, including performance measures, to enable scorecard analysis Perform ad-hoc analysis and present results in a clear manner Learn and establish data visualization standards and explore new, cutting-edge tools to periodically raise those standards Ensure accuracy, completeness and timeliness of reporting through proactive awareness, alerts, testing and processes Perform exploratory data analysis and data pre-processing to arrive at patterns and trends. Communication Working closely with the platforms team, digital & marketing teams. Collaborate with wider business stakeholders from Group Good presentation skills for reports and dashboards Specification / Skills / Experience Must have high level of proficiency in data visualization tools - Power BI and/or Looker Studio, and/ or Tableau, DOMO Hands on experience in implementing and managing Google Tags solutions using GTM or other tag management tools Experience with JavaScript, HTML, and CSS for custom tag implementations will be an Add on Strong understanding of digital marketing KPIs & tracking methods. Capability to create data story with the help of dashboard in defined timelines Strong knowledge of data warehouse concepts including: data modelling, data quality, ETL, reporting, analytics, and visualization Good grasp over Amazon AWS/RedShift/Azure/GCP or other Datawarehouse providers Knowledge on data extraction and data cleansing methodologies Must have proficiency in SQL to write analytical queries, create filters and calculated data sets Strong critical thinking, analytical, organizational, interpersonal, verbal and written communication skills Highly motivated and able to work independently as well as in a team environment Ability to operate comfortably and effectively in a fast-paced, highly cross-functional, rapidly changing environment Excellent analytical skills with demonstrated ability to solve problems Agile mindset and good understanding of MVP / iterative development is desired
Capgemini
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