Data Analyst - Sales and Marketing

As a Data Analyst specializing in Marketing and Sales at GARTECH EQUIPMENTS PVT. LTD. in Pune, your role is crucial in decoding market trends, evaluating sales performance, and understanding consumer behavior. Your analytical skills will be pivotal in extracting actionable insights that shape strategies, enhance customer targeting, optimize campaigns, and ultimately drive sales growth. The ideal candidate for this position should possess a strong foundation in data analysis, particularly in the realm of marketing and sales, and exhibit proficiency in handling extensive datasets. Your responsibilities will encompass a wide range of tasks including data collection and cleansing to ensure accuracy and integrity, analyzing sales and marketing metrics to gauge the success of various initiatives, identifying customer insights through segmentation and buying patterns analysis, tracking campaign performance through dashboard creation, conducting market research and competitive analysis, creating reports on sales trends and marketing ROI, collaborating with cross-functional teams, and presenting data-driven insights to stakeholders using advanced visualization tools. To qualify for this role, you should hold a Bachelor's degree in Business, Marketing, Statistics, Data Science, or a related field, or possess equivalent work experience. Additionally, you should have 5-10 years of proven experience in data analysis within marketing and sales analytics, a solid understanding of data analysis techniques and statistical methods, proficiency in tools like Excel, SQL, Tableau, and Power BI, familiarity with marketing platforms and tools such as Google Analytics and CRM systems, strong problem-solving abilities, excellent communication skills, and the capability to work autonomously in a dynamic environment. Preferred skills for this role include familiarity with web analytics and digital marketing metrics. If you are a detail-oriented individual with a passion for deriving insights from data and influencing strategic decisions, this role offers an exciting opportunity to contribute to a specialized sector catering to the needs of technology-driven poultry farmers.,