Customer Care Executive

Job Title: Customer Relationship Manager (CRM)

Location:

Salary:

Job Type:

About the Role:

The Customer Relationship Manager (CRM) is responsible for developing and maintaining strong relationships with clients, ensuring customer satisfaction, and driving business growth through effective CRM systems. The CRM plays a key role in managing customer data, analyzing trends, supporting sales and marketing efforts, and improving the overall customer experience.

Key Responsibilities:

Customer Relationship Management

• Build and maintain long-term relationships with key customers.
• Act as the primary point of contact for customer inquiries, complaints, and escalations.
• Regularly follow up with clients to ensure satisfaction and gather feedback.

CRM System Management

• Manage and optimize CRM tools (like Salesforce, Zoho, HubSpot, etc.) to support sales, marketing, and customer service functions.
• Maintain clean, accurate, and updated customer records and segmentation data.
• Generate CRM reports and dashboards to track KPIs and performance.

Sales & Marketing Support

• Assist the sales team by providing customer insights and account history.
• Coordinate campaigns, customer communications, and follow-up workflows via the CRM.
• Track leads, conversions, and customer engagement metrics.

Data Analysis & Reporting

• Analyze customer behavior, purchase history, and feedback to identify trends.
• Provide actionable insights to improve customer retention and loyalty.
• Prepare reports for management on customer satisfaction and CRM effectiveness.

Process Improvement & Automation

• Suggest and implement automation for recurring CRM tasks and communications.
• Work with cross-functional teams to improve the customer journey.

Requirements:

• Education & Experience

• Bachelors degree in Business Administration, Marketing, or a related field.
• 2–5 years of experience in a CRM, customer service, or sales support role.
• Experience with CRM platforms like Salesforce, Zoho, HubSpot, or similar tools.

• Key Skills

• Excellent communication and interpersonal skills.
• Strong data management and analytical thinking.
• Detail-oriented with a proactive problem-solving approach.
• Ability to manage multiple clients/accounts efficiently.
• Familiarity with sales and marketing processes.