CRM Strategist (US Shift)

We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert/champion in one of the following Marketing Automation Platforms - SFMC / Braze / Klaviyo / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels.

Platform/Domain Expertise:

- Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices.

- Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs.

Channel-Specific Strategy Development:

- Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI.

- Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client.

- Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes.

Revenue Retention & Client Success:

- Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams.

- Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements.

- Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration

Operational Efficiency & Process Optimization:

- Work closely with Campaign Managers / Executives to deliver multi-channel campaigns for clients within the SLAs with error-free execution.

- Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels.

- Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives.

Skills Required/Educational Qualifications:

- 6+ Years of experience in CRM / Marketing Automation.

- Should possess an MBA or similar Master's Degree in Marketing.

- Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar).

- Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies.

- Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI

- Strong leadership skills with experience managing and developing high-performing teams.

- Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients

- Exceptional communication and collaboration skills, able to align cross-functional teams around shared goals

- Ability to work in a fast-paced, dynamic environment with a focus on delivering results and driving continuous improvement

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