Creative Strategist

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Copywriter at Z Brands, you will play a crucial role in scaling our fast-moving app studio. We have doubled revenue in the last month alone and are on an exciting growth trajectory. Your main responsibilities will include: - Own and build our e-mail marketing engine (Klaviyo): - Plan, write, and optimize lifecycle flows, automations, and one-off campaigns. - Craft messaging that converts new users, reactivates churned ones, and increases LTV. - Segment users by behavior, demographics, and purchase history to personalize content. - Conduct A/B testing on subject lines, content blocks, send times, and CTAs for continuous improvement. - Track and analyze performance metrics (open rates, CTR, revenue per send) and apply learnings quickly. - Expand your copy impact across the entire business: - Write high-converting landing pages, in-app screens, and paid ads. - Collaborate with designers and growth leads to create cohesive user journeys. - Shape the brands tone and voice across our growing portfolio of products. - Work closely with founders and the product team to bring new features and brands to life through copy. - Build internal copy systems such as templates, guides, and swipe files to scale content creation across new launches. Z Brands is a dynamic app studio focused on building profitable, direct-to-consumer brands at speed. Join us in this exciting journey as we continue to grow and innovate in the digital space.,

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