Creative Strategist- Paid Social Media

About the Role:

We’re looking for a hands-on Creative Strategist to lead the charge on performance-driven ad creative

across platforms like Meta, IronSource, and Unity. You’ll be the brain behind the ads — researching,

ideating, testing, and iterating fast to drive installs and trial signups for our learning app.

This role is equal parts creative thinker, data analyst, and strategic builder. You’ll work closely with

content writers, designers, and video editors — but you’ll lead the direction, not just follow a brief.

Key Responsibilities

● Research & Insight:

- Study competitors and winning ad formats weekly — what’s trending, what’s scaling.

- Break down creative strategies of top kids apps, edtech brands, and gaming advertisers

- Pull insights from user reviews, comments, and internal data

● Creative Ideation

- Develop concepts for performance ads that match parent pain points and platform formats

- Create hooks, storyboards, copy directions, and messaging angles

- Build and maintain a library of creative formats (by age, skill, or product format)

● Testing & Iteration

- Lead creative testing cycles: hypothesis → concept → asset brief → results → iteration

- Build variations of proven winners: change hooks, visuals, length, structure

- Work closely with UA/growth team to track KPIs and define success

● Briefing & Collaboration

- Write clear, actionable creative briefs for designers and video editors

- Collaborate with content team to sharpen copy and message hierarchy

- Give creative direction during production rounds — visuals, pacing, voiceovers