Creative strategist - meta ads

As a Creative Strategist specializing in Meta Ads at Basil, you will play a key role in developing innovative ad campaigns and crafting compelling creative directions to align brand strategy with performance goals. **Key Responsibilities:** - Utilize your proficiency in Creative Direction and Creative Strategy to conceptualize and guide impactful advertising campaigns. - Apply your strong expertise in Brand Strategy to ensure alignment with brand identity and market positioning. - Utilize excellent Writing and Research skills to craft engaging content and understand audience behavior for informed decision-making. - Collaborate across teams to produce Meta Ads that resonate with audiences and continuously optimize strategies to improve outcomes. - Manage multiple projects with attention to detail and meeting deadlines effectively. **Qualifications Required:** - Proficiency in Creative Direction and Creative Strategy. - Strong expertise in Brand Strategy. - Excellent Writing and Research skills. - Ability to work collaboratively and manage multiple projects. - Knowledge of the Meta Ads platform and a track record of creating successful campaigns (an added advantage). - Bachelor's degree in Marketing, Communications, Design, or a related field (preferred). Join Basil to add a splash of personality to everyday moments and create bold, playful, and unapologetically unique experiences. Life is too short for the dull and the ordinary, and Basil is committed to resonating with a lively, creative spirit through its products and experiences.,