Creative Production Analyst

Role Overview: As a Creative Production Analyst at Accenture, you will play a crucial role in helping balance increased marketing complexity and diminishing marketing resources. Your main responsibility will be to drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Specifically, you will be involved in Digital Marketing Ads & Promotion creation/design using Adobe Campaign Classic to create, coordinate, and deliver dynamic campaigns through various channels. Key Responsibilities: - Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) - Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation - Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively - Create and configure offers, workflows, mail templates, landing pages, and automations to support campaign execution - Set up and execute email, SMS, direct mail, social/paid, and other marketing broadcast or journey-based campaigns using Adobe Campaign Classic - Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders - Conduct A/B testing and optimization to improve campaign effectiveness and customer experience - Troubleshoot and resolve any technical issues related to campaign execution - Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc., to provide a seamless campaign experience to both internal and external stakeholders - Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks - Complete all required reports so that accurate numbers are reported to both clients and leadership Qualifications Required: - Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preferred - API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities - Marketing Automation Best Practices: Knowledge of Marketing Automation best practices - HTML and CSS: Familiarity with HTML and CSS for email template customization - Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights (Note: Any Graduation is required for this role) (Note: Omitting additional company details section as there are no specific details mentioned in the provided job description),