Creative Producer – Brand, Video & Content

Location: Mumbai (with travel to Pune)

Experience: 3-5 years in creative/media/branding/production

CTC Range: ?5 7.2 LPA (based on experience and AI fluency)

Department: Brand, Marketing & Content

Reports To: Founders Office / Head of Marketing

Role Overview:

This is not just a coordination role you must be great with the camera and edit timeline.

Key Responsibilities:

1. Concept & Execution

• Ideate video formats, storyboards, and scripts for Instagram, YouTube Shorts, LinkedIn, etc.
• Design storytelling formats around residents, brand collabs, property walkthroughs, etc.

2. Shooting (MUST)

• Capture content at our properties and events using your own gear
• Basic framing, lighting, b-roll, and audio capture should be second nature
• Comfort in directing talent and improvising on shoots

3. Editing (MUST)

• Edit short-form and long-form content end-to-end
• Build content with crisp transitions, subtitles, music, hooks, cuts
• Work on reels, testimonials, walk-throughs, campaigns, social media snippets

4. AI-Powered Content Creation

• Leverage AI tools to reduce production time and amplify quality:
• Script & Concept: ChatGPT, Jasper, Notion AI
• Video Editing / VFX: Runway ML, Pika Labs, Descript, Topaz, Cut
• Voice & Avatar: Fliki, Synthesia, Eleven Labs
• Image / Creative: Midjourney, Firefly, Canva Pro, DALLE
• Automation: Zapier, Make, Notion + Google Suite

5. Social & Platform Strategy

• Plan content calendars for Instagram, YouTube, LinkedIn etc.
• Repurpose content across formats
• Monitor trends, audio, and platform changes

6.Team & Collab Management

• Brief freelance editors, stylists, or creators when scaling
• Work with agency partners, community leads, property teams

Must-Have Skills & Equipment

Skills:

Strong sense of storytelling, visual design, pacing and editing

Self-shot video capability (handheld or tripod)

Strong command of:

• Premiere Pro / CapCut / Final Cut / DaVinci
• Canva / Figma
• Instagram Reels, YouTube Shorts, LinkedIn video formats

Gear:

• Owns a DSLR / Mirrorless Camera/GoPro/Iphone* (Canon/Sony preferred)
• Tripod, basic lighting, mic setup a plus
• Editing-capable laptop system

AI Stack (Should know or be ready to master):

ChatGPT, Runway ML, Pika, Descript, Midjourney, Canva Pro, Synthesia, Notion, Zapier