Creative Lead & Copywriter

As a Creative Director at our company, your role will involve leading the creative strategy and serving as the primary copywriter. You will play a crucial part in shaping our brand's voice and messaging, overseeing the visual identity, and crafting compelling copy for various marketing channels. Your responsibilities will include: - Writing clear, compelling, and on-brand copy for digital ads, social media, landing pages, email campaigns, and video scripts. - Developing and directing the overall creative strategy for marketing campaigns. - Leading brainstorming sessions to generate new campaign ideas and creative concepts. - Providing guidance to designers on color palettes, typography, and imagery. - Ensuring all copy and creative work aligns with strategic goals set by the marketing team. - Editing and proofreading marketing materials to maintain high-quality, error-free content. - Presenting creative concepts and campaign performance updates to leadership. - Staying updated with industry trends to enhance the effectiveness of our messaging. Qualifications and Skills: - Exceptional copywriting and editing skills with a strong portfolio of writing samples across various marketing channels. - Previous experience in a senior creative role involving both strategic planning and hands-on writing. - Ability to think strategically and translate business goals into compelling creative content. - Experience in providing art direction and guiding visual design. - Strong communication and presentation abilities. - Effective project management skills with the capability to handle multiple projects and meet deadlines efficiently.,