Creative Designer - Branding & Packaging

Job Summary

Creative Designer

Key Responsibilities

Branding

• Develop brand identities, including logos, visual language, color palettes, typography, and brand guidelines.
• Create consistent design systems that strengthen brand positioning across print, digital, and retail touchpoints.
• Translate brand strategy into compelling visual concepts.

Packaging Design

• Design packaging concepts, labels, and structures that reflect brand positioning and attract consumer attention.
• Create artwork, dielines, and print-ready files ensuring accuracy and alignment with production requirements.
• Collaborate with printing partners, vendors, and packaging suppliers to ensure quality and feasibility.

Creative Development

• Produce high-quality design assets for marketing campaigns, product launches, POS materials, and digital platforms.
• Conduct research on competitors, market trends, and consumer preferences to refine design direction.
• Present creative concepts with clear reasoning and alignment to brand goals.

Cross-functional Collaboration

• Work closely with marketing, product development, sales teams, and external agencies.
• Participate in creative brainstorming and contribute design ideas for integrated brand communication.
• Manage multiple design projects simultaneously while meeting deadlines.

Required Skills & Qualifications

• Bachelors degree in Graphic Design, Visual Communication, Fine Arts, or related field.
• 25+ years of experience in branding and packaging design (FMCG, cosmetics, food, or consumer goods experience preferred).
• Strong proficiency in Adobe Illustrator, Photoshop, InDesign; knowledge of 3D visualization tools is a plus.
• Solid understanding of print production, packaging materials, finishing techniques, and color management.
• Strong creative thinking, visual storytelling, and attention to detail.
• A compelling portfolio showcasing branding and packaging work.

Key Competencies

• Creativity & Innovation
• Brand Storytelling
• Attention to Detail
• Time & Project Management
• Collaboration & Communication
• Consumer-Centric Mindset

Note – Apply only if you are comfortable for face to face interview