Creative Copywriter – Conceptualization and Social Media

Roles and Responsibilities

• Content Creation: Craft compelling, engaging, and persuasive copy for various platforms, including websites, social media, blogs, email campaigns, and advertisements.
• Concept Development: Collaborate with designers, strategists, and clients to brainstorm and develop creative concepts that align with campaign goals and brand identity.
• Social Media Strategy: Research trends, analyze target audiences, and develop innovative social media content strategies to increase engagement and brand visibility.
• Visual Storytelling: Work closely with visual teams to ensure that the written content and design elements are cohesive and impactful.
• Campaign Execution: Deliver end-to-end content for marketing campaigns, ensuring deadlines are met without compromising quality.
• Editing and Proofreading: Maintain accuracy, brand voice, and consistency across all communication materials.
• Trend Analysis: Stay updated on industry trends, competitor strategies, and emerging social media platforms to incorporate into content strategies.

Desired Candidate profile

• Experience: 2+ years of professional copywriting experience, preferably in advertising, digital marketing, or social media.
• Bachelor’s degree in marketing, Communications, Journalism, or a related field
• Excellent written and verbal communication skills
• Ability to visualize and articulate creative ideas effectively.
• Strong understanding of social media platforms, their audiences, and best practices.
• Proficiency in SEO and keyword optimization for digital platforms.
• Knowledge of advertising and branding principles.
• Creativity: Out-of-the-box thinker with a strong sense of aesthetics and storytelling.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Day shift

Work Location: In person