Role & responsibilities Content Creation: Craft compelling, engaging, and persuasive copy for various platforms, including websites, social media, blogs, email campaigns, and advertisements. Concept Development: Collaborate with designers, strategists, and clients to brainstorm and develop creative concepts that align with campaign goals and brand identity. Social Media Strategy: Research trends, analyze target audiences, and develop innovative social media content strategies to increase engagement and brand visibility. Visual Storytelling: Work closely with visual teams to ensure that the written content and design elements are cohesive and impactful. Campaign Execution: Deliver end-to-end content for marketing campaigns, ensuring deadlines are met without compromising quality. Editing and Proofreading: Maintain accuracy, brand voice, and consistency across all communication materials. Trend Analysis: Stay updated on industry trends, competitor strategies, and emerging social media platforms to incorporate into content strategies.Desired Candidate profileExperience: 3+ years of professional copywriting experience, preferably in advertising, digitalmarketing, or social media.Bachelors degree in marketing, Communications, Journalism, or a related fieldExcellent written and verbal communication skillsAbility to visualize and articulate creative ideas effectively.Strong understanding of social media platforms, their audiences, and best practices. Proficiency in SEO and keyword optimization for digital platforms.Knowledge of advertising and branding principles. Creativity: Out-of-the-box thinker with a strong sense of aesthetics and storytelling.