Job
Description
Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights! We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate possesses a unique blend of creativity, storytelling, customer-centricity, ability to use data to improvise, along with strategic thinking. You will focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives. This includes content creation & copywriting, brand storytelling, campaign development, collaboration with SEO & Digital Marketing, collaboration with Design, testing & optimization, editing & proofreading. In addition to the day-to-day responsibilities, you will lead, strategize, and develop content strategy & planning, market & audience research, and assist the business teams in developing content strategies that align with marketing goals and business objectives. You will monitor the performance of content, make data-driven adjustments as necessary, and research target audiences to create relevant and personalized copy. You must operate with strategic vision, leadership, and cross-functional influence. Qualifications required include a Bachelor's degree in a relevant field, proven experience as a results-driven Copywriter (2+ years preferred), experience in managing multiple projects, and delivering high-impact marketing content. Skills needed include advanced proficiency in copywriting for digital platforms and traditional media, strong understanding of storytelling, tone, and voice in a marketing context, project management, organizational skills, communication skills, ability to interpret data for improvising and business growth, creativity, collaboration skills, and knowledge in various areas. An MBA in marketing and/or business administration, experience in the high-school and/or higher education industry, and experience working closely with and/or reporting to C-Level executives are considered advantageous. Join us at Cialfo for a fun, flexible, and fast-moving organization that is scaling its global footprint. Enjoy benefits such as paid annual and medical leaves, flexible working environment, comprehensive health insurance, and more. Be part of our unique culture and make a positive impact through your role at Cialfo!,
