Corporate Communications:Corporate Communications Team

Corporate Communications: Corporate Communications Department

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About Corporate Communications

Corporate Communications in Axis Bank is responsible for shaping and driving External & InternalCommunications, encompassing media, employees, industry body associations, thought leadership platforms andawards & recognitions platforms.

About the Role

Join our dynamic team as Vice President - Corporate Communications, where you will shape and execute strategiccommunication initiatives that enhance our brand and support our business priorities.

This role entails developing and executing media plans, collaborating and driving agencies, managing crisiscommunications, and adhering to the regulatory and compliance requirements.

It also involves planning events such as press conferences and maintaining strong media relations, particularlywithin the BFSI sector. Overall, Corporate Communications function is crucial for shaping the public image of thebusiness through strategic media engagement programs.

Key Responsibilities

Creating and implementing media plans for various campaigns and business initiatives.

. Collaborating and driving with agencies to deliver successful communication campaigns.

. Liaising with internal stakeholders to provide guidance on media approaches and strategies.

. Understanding regional media landscapes to enhance visibility across different geographies

. Writing and editing content such as press releases, articles, and media briefing documents.

. Managing communication during crisis incidents, drafting holding statements, and preparing advisory notesfor internal stakeholders while engaging with the media.

. Collaborating with various departments to identify newsworthy topics and proactively drivecommunications.

. Ensuring compliance with media and communication regulations, conducting necessary audits, andmonitoring adherence to legal and ethical standards

. Planning events such as press conferences and media roundtables in both metro and non-metro cities.

. Engaging with and advising Business Heads on media strategies.

. Strong media relation with BFSI media especially - Banking media.

. Stay updated about banking industry, monitor industry trends and regulatory announcements. This role willinvolve extensive outreach and reporting to ensure current and relevant insights.

. Evaluate panel discussions and speakership opportunities for the spokespeople

Qualifications

. 15+ years of work experience, with atleast 5 years in managing public relations for a large organization

. Strong understanding of managing communications in a heavily regulated, highly scrutinized environment, particularly in financial services

. Proven strategic leadership with the ability to operate at high business levels while remaining hands-on and team oriented

. Deep media relations and incident management experience with a network of trusted external relationships

. Experience building strong stakeholder relationships at all levels . Ability to understand business issues and devise communications solutions appropriately . Ability to deal in pressurized situations

. Good written and verbal communication skills

. Experience of social media, presentation skills, video or graphic design production are an added advantage

. Strong event/project management skills

Education:

Role Proficiencies:

Brand expertise

Content / Copy writing skills

Client Servicing / Agency Management

Project planning and Management

New age media, social, digital platforms handling