Copywriter

PURPOSE

To build a powerful Global Brand and narrate its story in the most authentic manner such that it is Loved and Respected.

ROLE DESCRIPTION

The Copywriter will be responsible for managing the marketing and brand development strategies for the Real Estate and Hospitality businesses of Total Environment. They will develop and articulate a clear creative vision for projects, aligning with brand identity and marketing goals. They will be responsible for capturing the essence of what makes Total Environment different and be able to tell our story in a way that resonates.

RESPONSIBILITIES

Real Estate & Hospitality Business Verticals:

• Authentic Storytelling: Write content that feels real, honest, and immersivewhether its for our website, brochures, social media, or customer communication

• Narrative Development: Create narratives that go beyond sellingstories that reflect our philosophy of craftsmanship, sustainability, and design

• Cross-Team Collaboration: Work closely with the design, sales, and customer experience teams to ensure consistency in messaging across all touchpoints

• Scriptwriting: Develop scripts for videos, brand films, and customer testimonials that feel personal and genuine

• Brand Voice Alignment: Ensure that our written content reflects our brand voicesimple, thoughtful, and engaging

• Industry Research & Innovation: Research and understand industry trends, but never follow them blindlywe create our own path

KPIs

• Content Engagement Rate: Track interactions such as website traffic, time on page, bounce rate, and social media engagement (likes, shares, comments)
• Lead Conversion Rate: Measure how well the content drives inquiries, form submissions, downloads, or sales leads
• Brand Consistency & Adherence: Ensure all written content aligns with Total Environments brand philosophy, tone, and messaging
• Project Timeliness & Completion: Ensure all content-related projects are delivered on schedule while maintaining high quality

PREFERRED QUALIFICATION/EXPERIENCE

• Experience writing for web, print, video, and social media
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
• 2-4 years of experience in copywriting, content marketing, or a related role
• Knowledge of A/B testing for copy performance
• Experience in B2B/B2C brand communication is a plus

MUST HAVE SKILLS

• Ability to write simply, yet powerfully
• Ability to adapt tone and style for different audiences, without losing authenticity
• The ability to work on multiple projects without compromising on quality