Copywriter

Job Description

About the Role We’re seeking a versatile and thoughtful Copywriter to craft compelling content across a range of formats—ad copy, social media, long-form content, and nurture campaigns—specifically focused on yoga, family well-being, and children’s programs. This role supports both creative and functional writing needs across teams. Key Responsibilities Write clear, engaging copy for ads, landing pages, promotional emails, in-app communication, and newsletters. Develop taglines, headlines, and call-to-action content tailored for different audience segments. Craft nurture journey content for email, WhatsApp, and in-app engagement. Support social media teams with captions, post copy, and storytelling for campaigns. Create long-form pieces such as articles, PR releases, and content for course pages. Assist in writing letters, proposals, and MoUs for institutional collaborations (e.g., schools). Collaborate with marketing, creative, and program teams to ensure tone and messaging alignment. Who You Are 2–3 years of experience in content writing or copywriting for brands, preferably in wellness, education, or social impact sectors. Able to switch between crisp ad copy and nuanced long-form writing. Strong command of written English with a sensitivity to tone, intent, and audience. Comfortable writing across multiple platforms and content types. Detail-oriented, deadline-driven, and collaborative in team settings. Job Type: Full-time Pay: ₹14,317.10 - ₹54,305.24 per month Schedule: Day shift Work Location: In person