Copywriter Strategist

Key Responsibilities:

• Brand Strategy & Copy Development: Create clear, consistent, and persuasive copy that effectively communicates the brands voice, tone, and messaging across various platforms.
• Advertising Campaigns: Work closely with the marketing and creative teams to develop compelling advertising copy that drives engagement and conversion across both digital and traditional channels (e.g., print ads, TV spots, radio scripts, and online campaigns).
• Social Media Content: Develop engaging social media content that builds brand awareness, promotes products or services, and drives interaction across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Brochures & Marketing Collateral: Write informative and persuasive brochures, pamphlets, and other marketing materials that accurately reflect the brand and engage customers.
• Campaign Management: Collaborate with designers, strategists, and marketing teams to deliver cohesive and creative campaigns that meet business objectives and resonate with target audiences.
• Content Editing: Proofread and edit content for grammar, style, and tone to ensure clarity and consistency across all marketing materials.
• Trend Monitoring: Stay up to date with industry trends, advertising best practices, and evolving consumer behavior to ensure the brand remains relevant and competitive.
• Client & Stakeholder Communication: Work closely with internal teams and external stakeholders to understand business goals and deliver copy that aligns with the broader marketing strategy.

Requirements:

• Proven experience as a Copywriter, preferably with exposure to brand strategy and advertising.
• Strong portfolio showcasing experience in creating content for advertisements, social media, brochures, and other marketing materials.
• Deep understanding of brand positioning and the ability to translate business goals into creative content.
• Experience working with social media platforms and a keen understanding of what drives engagement and conversion.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Creative thinker with the ability to conceptualize and generate new ideas.
• Strong communication and collaboration skills, able to work cross-functionally with designers, marketers, and other departments.
• Ability to adapt tone, style, and messaging to fit diverse brand voices and audiences.
• Familiarity with SEO practices and ability to write optimized copy.
• Bachelors degree in Marketing, Communications, Journalism, or a related field is preferred.

What We Offer:

• A chance to lead and grow in a fast-paced, creative environment.
• Access to cutting-edge tools and technologies.
• Opportunities to work on diverse projects for a wide range of clients.
• A supportive and collaborative team culture.