Copywriter

Plan B is an award-winning branding agency with over 18 years of experience working with global brands, major retailers, own brands, and start-ups. We believe creativity backed by sound communications strategy is the way to build great brands.

At Plan B, words aren't decoration. They're how we crack insights, spark emotion, and make brands mean something.Which is why we're looking for a copywriter who takes writing seriously. Not just for themselves,but for the brands they'll bring to life.

Here's what the role is really about:

You'll be working across a wide mix of brands. Fitness, education, lifestyle, tech, and beyond.

That means your brain needs to move as quickly as your pen (or keyboard). Campaign lines, long-form scripts, social posts,brand manifestos, case studies, brochures, you'll touch all of it! And you'll need to bring ideas, not just words.

Content fills space. Copy creates impact.

The non-negotiables:

• You should be perceptive of ads. That means you notice them, you study them, and youask yourself why they work (or don't).

• You should have a good grasp of Indian and global culture. Trends, films, memes, music, sports.Insights don't come out of thin air. They come from paying attention to the world.

• You must think like a copywriter, not a blogger. Writing for brands is about stepping intotheir voice, not pushing your own.

• Your command of language (both written and spoken), should be strong. Words should beyour playground, not your stumbling block.

• You should have at least a year of agency experience. We want someone who's been inthe trenches, knows how briefs work, and can handle the pace.

• If you know AI tools, even better. It's not mandatory, but if you can use tech to make yourideas sharper or faster, we'll take it.

In a nutshell

You're creative, disciplined, and hungry. You like cracking problems, not coasting. You enjoy writing, even when it's hard.

You're plugged into culture and ideas, and you know how to turn that awareness into work that feels alive.

Prior Work Experience

23 years of experience, in an advertising agency.

Summary

• A strong grip on copywriting and how to use it well.
• A good sense of Indian culture, especially South Indian pop culture. Knowing any South Indian language is a big bonus.
• An understanding of how a typical agency runsart, copy, and client servicing.
• Basic awareness of how media, business development, and video production work.

Work From Office

Domlur, Bangalore