Copywriter

As a highly motivated and experienced copywriter at HGS Interactive, you will be an integral part of our global team, driving brand awareness and customer engagement through innovative content strategies. Your responsibilities will include: - Developing and executing a comprehensive advertising strategy aligned with company goals. - Crafting creative advertising copy for global audiences, encompassing big ideas, messaging, and campaign roll-out plans. - Writing scripts and storyboards for video production. - Creating engaging digital copy for social media and performance marketing campaigns. - Ensuring accuracy, consistency, and adherence to brand guidelines in all content through writing, editing, and proofreading. - Staying updated on industry best practices and emerging trends in content marketing and digital strategies. - Collaborating with external partners, agencies, and influencers to amplify the impact of content campaigns. Qualifications required for this role include: - Bachelor's degree in marketing, communications, journalism, or a related field; a master's degree is a plus. - Minimum of 3 years" experience in content strategy development and digital marketing. - Experience working with digital agencies and a US/global client base. - Demonstrated campaign results showcasing creativity and content excellence. - Strong understanding of digital marketing channels such as advertising campaigns, social media, SEO, and content management systems. - Excellent written and verbal communication skills to create compelling content. - Creative thinking, problem-solving abilities, and attention to detail. - Updated knowledge of content marketing trends, emerging technologies, and industry developments. In addition to the above, you will be required to answer the following questions during the application process: - What is your Current CTC - What is your expected CTC - What is your Notice Period Experience in copywriting is preferred for this full-time position, with a minimum of 7 years being ideal. The work location for this role is in person at Navi Mumbai, Maharashtra.,