Copywriter Manager

Roles and Responsibilities:

• Lead and manage the copywriting team, ensuring high-quality and strategically aligned content across campaigns and platforms.


• Oversee the ideation and development of compelling copy for high-impact marketing campaigns across digital, print, and social channels.


• Collaborate closely with senior leadership, creative directors, campaign managers, and design teams to shape and execute content strategies.


• Guide the creation of persuasive headlines, body copy, scripts, and long-form content that resonate with diverse target audiences.


• Conduct and review research on brands, competitors, and industry trends to ensure relevant and impactful messaging.


• Manage the proofreading and review process, maintaining brand voice consistency and quality standards.


• Provide mentorship, direction, and constructive feedback to junior and senior copywriters, fostering a culture of creativity and excellence.


• Lead content strategy discussions, client presentations, and internal brainstorming sessions, clearly articulating creative concepts and strategic thinking.


• Monitor performance of content initiatives and optimize messaging based on insights and feedback.