Copywriter (For Beauty & Wellness Brand)

As a Copywriter at AMINU - A New-age Beauty & Wellness Brand, you will have the exciting opportunity to shape the brand's voice and be the driving force behind its written tone across various platforms. Your role will involve collaborating closely with the creative team, translating strategy into compelling copy, and maintaining a consistent brand voice. Key Responsibilities: - Own AMINU's written tone across digital, print, packaging, and internal content - Translate strategy into copy that prioritizes a human-first approach over an ad-first approach - Adapt brand voice across multiple platforms such as Instagram, email, website, brochures, and retail - Work collaboratively with designers, content creators, and founders to co-develop visuals and copy - Participate in creative concepting, campaign development, and script writing - Review and refine all external-facing copy for alignment and clarity - Learn from campaign performance to evolve and improve copy - Maintain a shared copy bank of phrases, tones, and principles to scale AMINU's language - Ensure meticulous attention to detail in all public-facing copy Qualifications Required: - Minimum of 2 years of experience as a brand copywriter, preferably in beauty, wellness, lifestyle, or D2C sectors - Strong grasp of tone, narrative flow, and brand storytelling - Proficiency in writing both long-form content like blogs and scripts, as well as microcopy like labels and social media posts - Ability to convey intention through words, reflecting nuance and depth - Comfortable working closely with founders and multi-disciplinary teams - Patience and dedication to the craft of writing, ensuring quality over quantity Why Join Us: - Shape the voice of a brand that values authenticity and care - Collaborate directly with decision-makers and research leads, influencing every touchpoint - Enjoy a culture of clarity, with a focus on calm, clear, and craft-first work rhythm - Personal growth opportunities through feedback and portfolio building Work Setup: - Location: On-site at AMINU HQ, Kandivali West, Mumbai - Schedule: Monday to Saturday, 10 AM - 7 PM AMINU is an inclusive and equal opportunity employer, fostering a workplace where individuality, curiosity, and emotional intelligence are celebrated. Join us to grow your voice and craft in a supportive and creative environment.,