Copywriter and Strategist

As a Copywriter at Scroll Mantra Private Limited, you will play a crucial role in creating captivating and compelling copy for a diverse range of digital and social media platforms. Your primary responsibility will involve collaborating closely with the creative team, account managers, and clients to develop brand messaging that resonates with target audiences and encourages engagement. Your key responsibilities will include creating clear, creative, and persuasive content for social media posts, ads, campaigns, blogs, and website content. You will be tasked with developing engaging material that aligns seamlessly with the client's brand voice and tone, along with crafting SEO-optimized copy to enhance organic search rankings. Additionally, you will be responsible for creating taglines, headlines, and copy that complements social media visuals and videos. Furthermore, you will collaborate with social media strategists to support broader social media strategies by conducting research on target audience preferences, trends, and insights to inform content creation. Your involvement in brainstorming sessions for campaign ideas, hashtags, and social media concepts will be essential in driving successful marketing initiatives. In terms of campaign development, you will work on paid media campaigns across various platforms and assist in the creation of multi-channel marketing campaigns to ensure consistent messaging across all touchpoints. Maintaining brand consistency across social media and digital platforms for each client will be a critical aspect of your role, requiring collaboration with graphic designers, videographers, and other creatives to ensure cohesion between copy and visuals. Your responsibilities will also include editing and proofreading content for accuracy, clarity, grammar, and spelling, ensuring adherence to brand guidelines and error-free publication. Moreover, you will actively participate in client meetings to understand their requirements and deliver copy that aligns with their objectives. Presenting and explaining copywriting concepts to clients, backed by creative rationale, will be an integral part of your client collaboration efforts. To optimize content performance, you will analyze engagement metrics such as CTRs, likes, shares, and comments, using data insights to refine and enhance future copy. By staying abreast of digital marketing trends, social media platforms, and emerging content strategies, you will adapt copy and communication styles based on evolving trends and client needs. Managing multiple projects simultaneously, ensuring timely delivery of copy, and collaborating with account managers to prioritize and balance workloads across clients will be crucial for successful project management in this role. Your dedication to crafting compelling narratives and engaging content will contribute significantly to Scroll Mantra's mission of sharing compelling stories and innovative marketing solutions.,