Copywriter

21N78E Creative Labs is a dynamic and innovative creative agency located in Mumbai & Bengaluru. We thrive on challenging the norm and creating wonderlands for our clients using insightful strategy, compelling creativity, cutting-edge technology, and mad hats. We work on a diverse range of projects for marquee brands, spanning through-the-line mandates, digital cum social-first retainers, and platform building to brand identity creation.

The Position

We're hiring Jr. / Sr. Copywriters who can craft communication for both traditional and digital media. Who can drive a campaign from concept to execution in collaboration with business managers, art directors and media planners.

Joining:

Responsibilities

• Develop research and insight-driven concepts that meet the requirements of the brief.
• Create and deliver presentations that communicate the campaign's thoughts and rollout effectively.
• Ensure copy is compliant with strategy and brand guidelines.
• Craft communication for both traditional and digital media.
• Stay updated with the latest trends and features across all major social media platforms.
• Understand the nuances of different content formats (e.g., stories, reels, posts) and create copy tailored to each.
• Leverage AI tools to enhance ideation processes, generate content variations, and improve copy efficiency.
• Stay updated with the latest AI advancements in content creation and implement them in daily tasks.
• Work closely with designers, servicing, and other stakeholders to ensure the copy complements visual elements.
• Participate in new business activities/pitches.

Skills & Experience

• 2+ years of copywriting experience, preferably at an advertising agency.
• Know how to take an idea across mediums and effectively leverage the strengths of each one.
• Good verbal and written communication skills with an eye for detail.
• Candidates must stay current with advertising, technology and marketplace trends.