Copy Writer - Strategy & Content

2 - 5 years

8 - 10 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Description

Copy Writer - Strategy & Content

Experience:

Salary :

Preferred Notice Period

Shift

Opportunity Type:

Placement Type:

(*Note: This is a requirement for one of Uplers' Clients)

Must have skills required :

,

SuperK (One of Uplers' Clients) is Looking for:

Copy Writer - Strategy & Content who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Role Overview Description

About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town Indiawithout compromising on value, quality, or trust. With 120+ stores, a growing E-Com presence, and deep customer love, were reimagining how India shops.

Backed by marquee investors like Blume Ventures and XEED Ventures, we’re scaling fast—and marketing is at the heart of that journey.

About the Role

As a Content strategist - Copywriter, you will own the brand voice and craft impactful content across campaigns, social media, and brand communication. With strong content strategy expertise, you’ll ensure every piece of communication drives both emotional connection and business results.

What You Will Be Doing

  • Develop content strategies for campaigns, social media, and digital initiatives.
  • Write crisp, engaging copy for posts, communication channels, ads, product descriptions, and offline branding & marketing materials.
  • Collaborate with marketers & internal teams to work with designers, CRM operators, performance marketing & social media managers for cohesive storytelling.
  • Create long-form content (blogs, case studies) where needed.
  • Ensure brand consistency in tone and language across touchpoints.
  • Identify suitable communication style & adapt copy as per touchpoint & business objective.

What We Would Like to See in You

  • 2–4 years of agency experience in copywriting/content strategy.
  • Ability to work with multiple teams for translating business goals into content briefs.
  • Strong understanding of creative design and channel wise best practices.
  • Strong portfolio showcasing impactful ad copy & campaign ideas.
  • Ability to write for diverse formats – from witty short-form to persuasive long-form.
  • Understanding of consumer behavior and content performance metrics.
  • A creative thinker who can blend storytelling with business goals.

Location:

Proficiency in Telugu is mandatory

How to apply for this opportunity:

Easy 3-Step Process:

2. Upload updated Resume & Complete the Screening Form

3. Increase your chances to get shortlisted & meet the client for the Interview!

About Our Client:

SuperK is a full-stack solution to empower small format retail stores in India. SuperK is re-branding existing small format retail stores and providing them with benefits of procurement, tech systems, intelligence and marketing at scale to create a chain of mini supermarkets.

About Uplers:

Uplers is the #1 hiring platform for SaaS companies, designed to help you hire top product and engineering talent quickly and efficiently. Our end-to-end AI-powered platform combines artificial intelligence with human expertise to connect you with the best engineering talent from India.

With over 1M deeply vetted professionals, Uplers streamlines the hiring process, reducing lengthy screening times and ensuring you find the perfect fit. Companies like GitLab, Twilio, TripAdvisor, and AirBnB trust Uplers to scale their tech and digital teams effectively and cost-efficiently.

Experience a simpler, faster, and more reliable hiring process with Uplers today.

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