Copy Writer (Performance Marketing)

About the Role:

We’re looking for a Digital Performance Marketing Script Writer who can craft compelling,

high-converting ad scripts for short-form videos across Instagram Reels, YouTube and

Facebook. The ideal candidate knows how to merge creativity with performance data — writing

scripts that not only grab attention but also drive measurable results.

Key Responsibilities:

● Write performance-oriented ad scripts for digital campaigns, ensuring they align with

brand voice and marketing objectives.

● Collaborate closely with the creative, strategy, and performance marketing teams to

understand campaign goals and target audiences.

● Conceptualize, visualise and script hooks, body narratives, and CTAs for short-form

video ads (6s–60s).

● Develop multiple variations of scripts for A/B testing across platforms.

● Be actively involved in shoots — working closely with the producer and directors to

ensure the creative vision and script are executed effectively.

● Review video edits and provide feedback to ensure alignment with script intent and

brand tone.

● Analyze campaign performance data and optimize future scripts for better engagement

and conversion.

● Stay updated with social media trends, storytelling formats, and consumer insights.

Requirements:

● 7+ years of experience in copywriting, scriptwriting, or digital content creation,

preferably in performance marketing.

● Excellent command of Hindi and English

● Strong understanding of social media ad ecosystems

● Proven ability to write attention-grabbing hooks and high-converting CTAs.

● Experience collaborating with video editors and marketers.

● Strong storytelling and consumer insight skills — ability to turn complex ideas into

relatable stories.

Preferred Qualifications:

● Prior experience working in D2C, health-tech, beauty, or e-commerce brands.

● Understanding of creative analytics (CTR, retention, ROAS metrics).

● A portfolio showcasing video ad scripts or social media campaigns that performed

well.

Job Type: Full-time

Pay: ₹309,263.52 - ₹1,513,070.24 per year

Work Location: In person