Copy Writer (Performance Marketing)

As a Digital Performance Marketing Script Writer, your role involves crafting compelling, high-converting ad scripts for short-form videos on platforms like Instagram Reels, YouTube, and Facebook. You will merge creativity with performance data to write scripts that not only grab attention but also drive measurable results. Key Responsibilities: - Write performance-oriented ad scripts for digital campaigns, ensuring alignment with brand voice and marketing objectives. - Collaborate closely with creative, strategy, and performance marketing teams to understand campaign goals and target audiences. - Conceptualize, visualize, and script hooks, body narratives, and CTAs for short-form video ads (6s-60s). - Develop multiple variations of scripts for A/B testing across different platforms. - Actively participate in shoots, working closely with producers and directors to ensure effective execution of the creative vision and script. - Review video edits and provide feedback to ensure alignment with script intent and brand tone. - Analyze campaign performance data to optimize future scripts for better engagement and conversion. - Stay updated with social media trends, storytelling formats, and consumer insights. Requirements: - 7+ years of experience in copywriting, scriptwriting, or digital content creation, preferably in performance marketing. - Excellent command of Hindi and English languages. - Strong understanding of social media ad ecosystems. - Proven ability to write attention-grabbing hooks and high-converting CTAs. - Experience in collaborating with video editors and marketers. - Strong storytelling and consumer insight skills with the ability to turn complex ideas into relatable stories. Preferred Qualifications: - Prior experience working in D2C, health-tech, beauty, or e-commerce brands. - Understanding of creative analytics such as CTR, retention, and ROAS metrics. - A portfolio showcasing video ad scripts or social media campaigns that have performed well. In this full-time role, you will be working in person at the designated work location.,