Copy Writer I Kolkata

Capgemini

5 - 10 years

7 - 9 Lacs

kolkata

Posted:2 weeks ago| Platform:

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Skills Required

creative writing copy writing ad agency ad networks digital agency creative advertising agency content writing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role-

Copywriter

The ideal candidate should bring a strong understanding of branding, campaign thinking, and audience-first messaging, along with an ability to work independently while influencing creative direction across projects.

Key Responsibilities-

Own and lead copy development across major campaigns and key brand touchpointsdigital, video, and social campaigns creatives.
Translate marketing strategies into clear and compelling ideas that resonate with target audiences.
Collaborate with Designers, and Account Managers to ensure the copy aligns with creative vision and campaign goals.
Present ideas and copy to clients with confidence, articulating strategic thinking behind concepts and revisions.
Maintain consistency of tone, voice, and messaging across different brands and platforms.
Independently manage multiple projects and deadlines while upholding quality standards.
Stay on top of content, cultural, and platform trends to ensure relevance and innovation in copy.
Provide mentorship or guidance to junior copywriters when required.

Copywriting Background

Ad agency
Ad network
Voiceover writing capabilities (video Ads)
Digital Media ad ecosystem
Paid Social copywriting
CPG & Retail media ecosystem
Programmatic Ads copywriting (On-site and Off-site creatives)

Platform & Request management tools expertise (ADDED VALUE)

Jira
Monday.com
Clinch.com

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