Copy Director

Designation:

About the Role:

We are seeking an experienced Creative Director Copy to lead the development of impactful communication ideas, narratives, and copywriting for a large-scale political marketing initiative. This role goes beyond traditional advertising - it is about crafting culturally resonant, large-scale campaigns that connect deeply with the people of Punjab. The ideal candidate will combine strategic messaging expertise with a strong grasp of socio-political nuances, ensuring every piece of communication is rooted in local realities while aligning with the broader campaign vision.

Years of experience required:

Type:

Language & Cultural Requirement:

The candidate must have a strong understanding of Punjabi language, idioms, and Punjabs socio-political and cultural landscape to ensure messaging resonates authentically with the target audience. Proficiency in Hindi and English is also essential.

Key Responsibilities:

Concept Development

• Create innovative, large-scale campaign ideas that inspire and mobilize mass audiences.
• Translate political vision into creative narratives and slogans that spark public engagement.
• Focus on mass connect and influence.

Content Strategy & Messaging

• Develop messaging frameworks, creative territories, and thematic pillars aligned with campaign goals.
• Leverage research insights and socio-political context to shape compelling communication strategies.
• Stay updated on cultural trends, voter sentiment, and competitor narratives.

Integrated Campaign Narrative

• Partner with cross-functional teams (design, social, field ops, digital, events) to create integrated, multi-channel campaigns.
• Align local messaging with central campaign strategy, ensuring cultural and political relevance.
• Set the path for innovative, product-driven, and media-led ideas.

Stakeholder Engagement & Local Insight Gathering

• Collaborate with campaign strategists, community leaders, influencers, and local stakeholders to refine messaging.
• Incorporate on-ground political intelligence into communication planning.

Quality Assurance

• Review all copy for accuracy, clarity, tone, and adherence to brand and political guidelines.
• Act as the final escalation point for high-priority creative deliverables.

Client & Leadership Communication

• Present creative concepts and narratives to party leadership, campaign managers, and other key stakeholders.
• Articulate rationale behind creative decisions and adapt based on strategic feedback.

Research & Analysis

• Work with research teams to interpret socio-political and voter behavior data into actionable messaging ideas.
• Monitor public sentiment and media coverage to adapt campaigns in real time.

Team Leadership & Mentorship

• Build and lead a capable copy and content team, mentoring them on strategic communication and storytelling.
• Conduct regular reviews, provide feedback, and ensure timely delivery of work.

Operational Excellence

• Maintain adherence to SOPs, internal TATs, and approval processes.
• Foster strong inter-department collaboration to ensure seamless execution across channels.

Core Competencies:

• Mass Communication Expertise:

  Proven ability to create large-scale ideas that resonate with diverse audiences.

• Political & Cultural Insight:

  Understanding of Punjabs political landscape, cultural nuances, and local idioms.

• Leadership:

  Ability to inspire, mentor, and manage a creative team in high-pressure, fast-paced environments.

• Strategic Thinking:

  Ability to distill complex political goals into simple, powerful narratives.

• Collaboration:

  Strong interpersonal skills to work with stakeholders from political leadership to grassroots workers.

• Adaptability:

  Agility to pivot creative approaches based on on-ground realities and emerging political developments.

Note: This is a (12 months) contractual position.