Content Writer

Key Responsibilities

• Develop clear, engaging, and technically accurate scripts for:
• Product demos and feature explainers
• Promotional and brand videos
• Social media content (Reels, Shorts, LinkedIn videos, etc.)
• Customer testimonials and case study videos
• Corporate presentations and training modules
• Translate complex construction equipment specifications into simple, compelling narratives.
• Collaborate with marketing, product, sales, and video production teams to ensure scripts align with campaign goals and brand guidelines.
• Conduct industry, competitor, and market research to ensure script accuracy and relevance.
• Integrate SEO and digital marketing strategies into content planning.
• Optimize scripts for multi-platform digital distribution.
• Ensure consistency in tonality, messaging, and storytelling across all content.
• Revise and edit scripts based on feedback from stakeholders.

Required Skills & Qualifications

• Bachelor's degree in Mass Communication, Marketing, Journalism, Engineering, or a related field.
• Proven experience (25 years) in script writing, content writing, or digital marketingpreferably in

  construction equipment

  ,

  industrial machinery

  ,

  infrastructure

  , or

  manufacturing

  sectors.
• Strong understanding of digital marketing fundamentals, including social media trends, audience engagement, and content optimization.
• Ability to break down technical machine concepts (hydraulics, load capacity, attachments, applications, engines, etc.) into simple, engaging scripts.
• Excellent command of English (additional local languages are a plus).
• Strong storytelling and visualization skills.
• Ability to work in fast-paced environments with multiple projects.
• Familiarity with video production workflows is an advantage.

Preferred Experience

• Experience writing scripts for construction equipment brands (excavators, loaders, cranes, backhoe loaders, dumpers, etc.)
• Understanding of B2B marketing and dealer networks.
• Knowledge of on-site construction applications and industry terminology.
• Experience collaborating with creative, marketing, and technical teams.

Key Competencies

• Creativity & storytelling
• Technical understanding
• Digital marketing insight
• Research capability
• Attention to detail
• Team collaboration
• Deadline management