Job
Description
Location: Mumbai Experience: 35 years (preferred) Employment Type: Full-time Job Summary: We are looking for a creative, strategic, and bilingual Content Writer (English & Hindi) to join our marketing team. The ideal candidate should be able to craft compelling, concise, and engaging content across platforms—from social media to in-app banners to product marketing campaigns. A strong understanding of digital trends and the ability to write for different audiences and formats is a must. Key Responsibilities: Social Media Content: Write catchy, trending, and platform-specific content (Facebook, Instagram, LinkedIn, Twitter, etc.) Blog Writing: Research and write long-form articles on investment, fintech, and product education, optimized for SEO. Product Marketing Content: Write clear and persuasive content to drive product adoption and user engagement. Marketing Collateral: Create content for emailers, WhatsApp messages, in-app push notifications, and banners aligned with campaign goals. Video & Reel Scripts: Conceptualize and write engaging scripts for product videos, explainer reels, and customer testimonials. Bilingual Writing: Confidently write and adapt content in both English and Hindi based on audience and campaign requirements. Requirements: Proven experience in content creation for digital marketing Excellent command over English and Hindi (verbal and written) Strong storytelling and copywriting skills Basic understanding of SEO, digital funnels, and user behavior Ability to work closely with design and product teams Adaptable writing style across formal, quirky, educational, and conversational tones Good to Have: Prior experience in Weathtech co. Understanding of financial products like stocks, mutual funds, F&O, IPOs etc.
