Content Writer Internship

As a Content Writer for this role, you will be the storyteller behind the brand, crafting engaging content that reflects the voices of artisans, the inspiration behind collections, and the journey of each rug from loom to living room. You will work closely with the design and field teams to develop authentic, human-centered content that emotionally connects with both domestic and global audiences. - Write emotionally resonant stories about artisans, village visits, design inspirations, and process journeys. - Craft engaging content for catalogs, social media, and campaign stories. - Collaborate with field and design teams to capture authentic narratives and visual content during artisan interactions. - Develop brand-aligned messaging supporting marketing, PR, and customer education. - Write compelling product descriptions highlighting the uniqueness of each piece - design, materials, and the weaver behind it. - Translate technical carpet language into accessible and emotional content for customers. - Support script writing for short videos or interviews with artisans/designers. - Research and write about cultural references, craftsmanship heritage, and sustainability themes. Requirements: - 2-4 years of experience in content writing, journalism, or branding, preferably in home dcor, craft, or lifestyle sector. - Excellent storytelling and copywriting skills with strong grammar and creative flair. - Passion for Indian crafts, rural stories, and artisan empowerment. - Ability to visit villages or interact with weavers/designers to gather stories. - Familiarity with SEO, social media writing, and brand tone development. - Basic photography or video scripting ability is a plus. - Fluency in English (writing) and Hindi/Rajasthani (spoken, preferred for fieldwork). Preferred Qualifications: - Degree in Journalism, English, Communications, or related field. - Portfolio of published stories, blogs, or editorial content (craft-related is a bonus). - Understanding of sustainable craft business and grassroots narratives. In this role, you will have the opportunity to write for a purpose and amplify rural artisan voices. You will closely collaborate with designers, field teams, and marketing, providing you with a platform for creative freedom in shaping the brand's tone and storytelling. Additionally, you will gain exposure to the world of textiles, craft heritage, and global design markets.,