Content Writer & Developer/Copywriter

Role Overview: You are being hired for the position of Content Writer & Developer at one of Zepcruit's clients. As a versatile professional, you will be responsible for excelling in both creative writing and technical content execution. Your role will involve creating compelling narratives, publishing content, optimizing performance, and engaging audiences across digital platforms. Key Responsibilities: - Create original, SEO-friendly, and engaging content such as blogs, website copy, articles, newsletters, email campaigns, ad copy, and social media captions. - Develop brand storytelling for campaigns, launches, and thought-leadership initiatives. - Draft scripts for videos, podcasts, presentations, and digital content series. - Research industry trends, audience insights, and competitors to inform content strategies. - Support editorial calendar planning aligned with marketing and business goals. - Maintain brand voice, tone, and consistency across platforms. - Repurpose core content into multiple formats (blogs, infographics, reels, case studies). - Develop and manage content for websites, landing pages, and microsites with SEO best practices. - Build marketing assets such as brochures, whitepapers, and e-books. - Publish and manage content via CMS platforms (WordPress, HubSpot, Drupal). - Ensure metadata, tags, and formatting are optimized for search and user experience. - Regularly analyze and optimize content for visibility, conversions, and engagement. - Conduct A/B testing on content headlines, CTAs, and layouts to maximize performance. Qualification Required: - Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. - 3-5 years of experience in content writing and digital content management. - Strong portfolio demonstrating a mix of creative writing and digital content execution.,