Content writer cum social media

We are seeking a creative and strategic Content & Social Media Lead to oversee and expand our digital presence. As the ideal candidate, you will be tasked with spearheading content strategy, crafting compelling materials across various platforms, and ensuring consistency in brand messaging and visual storytelling. Your responsibilities will include developing and implementing content and social media strategies to elevate brand visibility and engage the target audience effectively. You will be responsible for generating original written and visual content for social media, encompassing posts, infographics, carousels, and short-form videos. Additionally, you will be in charge of devising and managing multi-platform content calendars in alignment with communication objectives and key initiatives. From conceptualization to delivery, you will lead campaign execution, involving scriptwriting, graphic design, and basic video editing. Moreover, you will revamp and optimize website content to mirror the brand's tone and support its messaging and goals. You will also provide insights on social media best practices and external communication strategies to enhance digital outreach. The desired candidate should possess a proven track record in content creation and social media management, along with proficiency in tools like Canva or similar software for designing social content. Strong writing, storytelling, and editing skills are essential, coupled with creative thinking and a strategic approach. The ability to juggle multiple projects, adhere to deadlines, and a keen understanding of social media trends and audience engagement techniques are crucial for success in this role. Additional skills in video editing or motion design, as well as experience in campaign or branding projects, would be considered advantageous. This is a full-time position with a day shift schedule that requires in-person work. The application deadline is 23/06/2025, and the expected start date is 12/07/2025.,