Job
Description
As a Content Writer at Lumiz, your primary responsibility will be to create compelling and engaging content that resonates with the target audience and drives business outcomes. Your role will involve shaping the brand voice, narrating the company's story, and enhancing awareness through various digital channels. From blogs and web copy to case studies, product explainers, and social media content, you will be instrumental in crafting a diverse range of content. Key Responsibilities: - Content Creation: - Produce high-quality, original content for blogs, websites, landing pages, product descriptions, newsletters, and whitepapers. - Customize writing style to align with the brand's tone and cater to different personas or industry verticals. - Collaborate with design, SEO, product, and marketing teams to develop multimedia-enhanced content. - Research & Strategy: - Conduct keyword research and implement SEO best practices in content creation. - Explore industry trends, audience behavior, and competitor content to brainstorm innovative ideas. - Establish and manage content calendars in accordance with campaign objectives. - Editing & Optimization: - Proofread and edit copy to ensure clarity, grammar accuracy, appropriate tone, and structural coherence. - Optimize existing content for enhanced readability, conversion rates, and SEO performance. - Verify the technical accuracy of information and maintain brand consistency. - Performance Tracking: - Utilize analytics tools such as Google Analytics and SEMrush to monitor content performance. - Continuously refine content based on data insights and outcomes from A/B testing. Qualifications Required: - Minimum of 2 years of content writing experience, preferably in tech, SaaS, lifestyle, or B2B domains. - Proficient in English with exceptional writing and editing skills. - Familiarity with CMS tools like WordPress and Webflow, SEO tools such as Ahrefs and SEMrush, and basic HTML. - Ability to research complex subjects and create engaging, easily understandable content. - Possess a creative mindset with a keen eye for detail and the ability to meet deadlines. As a Content Writer at Lumiz, your primary responsibility will be to create compelling and engaging content that resonates with the target audience and drives business outcomes. Your role will involve shaping the brand voice, narrating the company's story, and enhancing awareness through various digital channels. From blogs and web copy to case studies, product explainers, and social media content, you will be instrumental in crafting a diverse range of content. Key Responsibilities: - Content Creation: - Produce high-quality, original content for blogs, websites, landing pages, product descriptions, newsletters, and whitepapers. - Customize writing style to align with the brand's tone and cater to different personas or industry verticals. - Collaborate with design, SEO, product, and marketing teams to develop multimedia-enhanced content. - Research & Strategy: - Conduct keyword research and implement SEO best practices in content creation. - Explore industry trends, audience behavior, and competitor content to brainstorm innovative ideas. - Establish and manage content calendars in accordance with campaign objectives. - Editing & Optimization: - Proofread and edit copy to ensure clarity, grammar accuracy, appropriate tone, and structural coherence. - Optimize existing content for enhanced readability, conversion rates, and SEO performance. - Verify the technical accuracy of information and maintain brand consistency. - Performance Tracking: - Utilize analytics tools such as Google Analytics and SEMrush to monitor content performance. - Continuously refine content based on data insights and outcomes from A/B testing. Qualifications Required: - Minimum of 2 years of content writing experience, preferably in tech, SaaS, lifestyle, or B2B domains. - Proficient in English with exceptional writing and editing skills. - Familiarity with CMS tools like WordPress and Webflow, SEO tools such as Ahrefs and SEMrush, and basic HTML. - Ability to research complex subjects and create engaging, easily understandable content. - Possess a creative mindset with a keen eye for detail and the ability to meet deadlines.
