Content Writer / Creator

You will be part of Lumiz, a strategy consulting firm that specializes in healthcare, life sciences, AI strategy, digitization, retail, and general practice across various industries. Your role as a Content Writer is crucial in creating compelling and engaging content that resonates with our target audience and contributes to achieving business objectives. You will be instrumental in shaping our brand voice, narrating our story, and enhancing awareness through various digital platforms. Your responsibilities will include producing a wide range of content such as blogs, web copy, case studies, product descriptions, and social media posts. As a Content Writer, you will be expected to: - Generate high-quality, original content for blogs, websites, landing pages, newsletters, and whitepapers. - Tailor your writing style to match the brand's tone and cater to different personas or industry verticals. - Collaborate with design, SEO, product, and marketing teams to create multimedia-enhanced content. - Conduct keyword research and incorporate SEO best practices into your content. - Stay informed about industry trends, audience behavior, and competitor content to develop innovative ideas. - Manage and update content calendars in alignment with campaign goals. - Proofread and edit copy to ensure clarity, grammar, tone, and structure. - Optimize existing content for readability, conversions, and SEO. - Ensure technical accuracy and brand consistency in the content. - Track content performance using analytics tools and refine content based on data insights and A/B testing outcomes. To excel in this role, you should possess: - 2+ years of content writing experience, preferably in tech, SaaS, lifestyle, or B2B sectors. - Proficiency in English with exceptional writing and editing skills. - Familiarity with CMS tools like WordPress and Webflow, SEO tools such as Ahrefs and SEMrush, and basic HTML. - Ability to research complex topics and present information in an engaging manner. - A creative mindset with a keen eye for detail and ability to meet deadlines effectively.,