Content Writer

Key Responsibilities:

• Develop, edit, and proofread content for blogs, website pages, product descriptions, social media, and email campaigns.
  
• Create SEO-friendly content that aligns with the brand voice and marketing objectives.
  
• Conduct keyword research and coordinate with the marketing team to optimize web content.
  
• Write compelling, informative, and easy-to-understand content around Ayurveda, baby care, parenting tips, and wellness.
  
• Collaborate with designers, SEO, and social media teams for content planning and execution.
  
• Maintain a consistent tone and ensure factual accuracy in all content pieces.
  

Requirements:

• Bachelors degree
  
• 12 years of experience in content writing, preferably in the FMCG, wellness, or baby care domain.
  
• Excellent writing and editing skills with a strong command of English.
  
• Basic understanding of SEO, keyword research, and content optimization.
  
• Creative mindset with the ability to adapt tone and style for different platforms.
  
• Attention to detail and a proactive approach to research and learning.