Content Writer and Editor

About Us:

P-TAL (Punjab Thathera Art Legacy) is a heritage-inspired brand reviving India’s traditional craft of hand-making cookware from brass and bronze. Our mission is to bring the age-old art of metal craftsmanship into the modern kitchen—combining timeless design with health-conscious functionality. As we grow, we are looking for a passionate Content Writer who can tell our story, connect with conscious consumers, and help shape the voice of a brand rooted in culture and legacy.

Key Responsibilities:

• Create compelling, well-researched content for blogs, social media, emailers, product descriptions, website pages, and marketing campaigns.
• Write educational and engaging content around traditional Indian cookware, wellness benefits, craftsmanship, and cultural heritage.
• Collaborate with the design, marketing, and product teams to develop content aligned with campaigns, product launches, and brand narratives.
• Conduct keyword research and implement SEO best practices in all written content.
• Maintain a consistent brand voice that is authentic, informative, and rooted in our values.
• Stay updated with trends in sustainable living, wellness, and traditional Indian arts for relevant content creation.
• Proofread and edit content for accuracy, grammar, tone, and clarity.
• Occasionally script content for short videos, reels, and other multimedia formats.

Requirements:

• Bachelor’s degree in English, Journalism, Communications, or a related field.
• 1–3 years of experience in content writing, preferably in D2C, lifestyle, wellness, or heritage/craft-based brands.
• Strong research skills and the ability to simplify complex topics into readable and inspiring content.
• Excellent command over English language, grammar, and storytelling.
• Experience with SEO tools and writing platforms like WordPress, Grammarly, etc.
• Passion for traditional Indian crafts, wellness, or sustainability is a strong plus.
• Ability to work independently while collaborating closely with a creative team.

Preferred Skills:

• Basic knowledge of Ayurveda, traditional Indian practices, or healthy cooking.
• Familiarity with e-commerce content and storytelling in a product-focused environment.
• Knowledge of content analytics tools like Google Analytics, SEMrush, etc.

What We Offer:

• An opportunity to be part of a purpose-driven brand rooted in Indian tradition.
• Creative freedom to shape content narratives.
• A dynamic, young, and passionate team.
• Flexible work environment and opportunities for growth.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus

Application Question(s):

• Current CTC
• Expected CTC

Work Location: In person