Content Strategist / Writer

As a Content Strategist/Writer at Deejos, you will play a crucial role in creating and managing the content strategy to support our marketing goals and brand voice. Your responsibilities will include: - Developing a comprehensive content strategy aligned with Deejos" marketing goals and brand voice. - Identifying target audience segments and customizing content to meet their preferences and needs. - Conducting content audits to evaluate current performance and identify areas for improvement. You will also be responsible for: - Writing, editing, and proofreading various content types such as blog posts, articles, social media updates, website copy, and email newsletters. - Ensuring all content is of high-quality, engaging, and optimized for SEO. - Collaborating with design and video production teams to create multimedia content. Additionally, you will manage: - The content calendar to ensure timely delivery across all channels. - The production process from concept to publication. - Website content to maintain relevance and currency. In terms of performance analysis, you will: - Track and analyze content performance metrics like traffic, engagement, and conversion rates. - Utilize data-driven insights to refine strategies and enhance performance. - Prepare regular reports on content performance and present findings to stakeholders. Your role will involve close collaboration with: - The digital marketing team to ensure content aligns with overall strategies. - Other departments like sales and product development to create relevant content. - External partners, influencers, and industry experts to expand content reach. To be successful in this role, you should have: - A Bachelor's degree in Marketing, Communications, Journalism, or a related field. - At least 3 years of experience in content creation, writing, or content strategy. - Proven expertise in developing and executing successful content strategies. - Exceptional writing, editing, and proofreading abilities. - Strong knowledge of SEO and content marketing principles. - Proficiency in content management systems (CMS) and analytics tools. - Excellent organizational, project management, creative thinking, communication, and interpersonal skills. If you are passionate about content creation, strategy, and innovation, and meet the qualifications mentioned above, we encourage you to apply now.,